Did you know that more than 1 trillion dollars are wasted in the Middle East every single year as a result of food waste only?
But let’s take a step back and focus on the situation in the UAE:
- The UAE currently wastes AED 15 billion (USD 4 billion) as a result of food waste
- In Abu Dhabi 39 % of the annual 1.1 million ton of waste is caused by leftover or discarded food
- Dubai is responsible for wasting a similar percentage (38%) but with the exception of an increase during Ramadan which is causing a food waste of 55% during the Holy Month
In a recent study conducted it was found that the following different foods are the main reasons for the waste; fresh meat (72%), fruits and vegetables (68%), dairy (66%), frozen food (63) and grains (54%).
Looking at another interesting aspect of the food waste it was found that:
- the most wasted food category is the left-overs from take away or home cooked food
Which is a very interesting finding for Keepeat – in addition, to creating awareness and donating food to food banks (before it’s too late due to the expiry date) Keepeat has created a platform to sell the leftover food to a discounted price in order to enable consumers to purchase cheaper food and facilitate cafes and restaurants to generate revenue instead of loss on unsold food.